Rare Indigo Unveils New Brand

Rare Indigo Unveils New Brand

Rare Indigo is excited to unveil a new logo and website today that reflect the company’s growth and transformation over the past decade.

“The launch of our new brand reflects the evolution of Rare Indigo,” said Vivian Tsogas, President of Rare Indigo. “Today, the vision of Rare Indigo is to design remarkable experiences while staying true to our core values of thoughtful engagement, fearless accountability, and admiring everyone, everywhere. We have always been inspired by the spectacular beauty of Western Canada and this new branding allows us to share our inspiration, purpose, and values in a fresh, approachable way.”

The new logo which incorporates the Pacific dogwood flower – British Columbia’s floral emblem, the wild rose of Alberta, the wolf known for leadership, teamwork, and tenacity, as well as the blue moon – an allusion to the company name – is a vibrant take on Rare Indigo’s prior logo.

Dynamic and crisp, the new website launched today at rareindigo.com showcases the stunning destinations in British Columbia and Alberta in which Rare Indigo creates, designs, and produces incentive programs and special events. As well as an impressive portfolio of images, videos, and case studies that provide a peek into the exceptional events that they have delivered to their clients over the past few years.

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